black ops, Call of Duty sales top $360 Million

Black Ops has paid off for Activision. The hottest gaming franchise Activision is expecting to make it big this holiday season, especially after four previous hits, including the runaway success of last year's 'Call of Duty: Modern Warfare 2.' The game launched on November 9th in North America and the U.K. with massive ad campaigns that spread across gaming websites, billboards and television ads. Day one sales for Black Ops totaled 5.6 million copies or $360 million dollars.

But is Black Ops a hit and has it lived up to gamers expectations? Let's find out.

These sales figures eclipse last year’s launch of Modern Warefare 2 which sold 4.7 million units within the first 24 hours. Activision is hailing this launch as the “biggest launch in entertainment” surpassing the opening weekend set by the film Avatar last December.

According to the technology site VGChartz, the game makers sold an estimated 7 million units for Xbox 360, PS3 and PC on Tuesday itself, thus making Black Ops the fastest selling game on the day of launch.

Not only the Call of Duty fans placed pre-orders, they also thronged retail stores midnight to grab their copy of the video game at the earliest.